Fast, easy, free
Get up and running fast. Auto-import items from any Square point of sale, take product photos with our app or turn your Instagram feed into an online shopping site. Create and launch your site for no upfront or monthly fees.
Sync online and in person
Manage everything your retail business needs to succeed in one central place. Inventory, items, orders, customer data, loyalty, gift cards – all seamlessly sync with Square Online and any Square POS.
Create a seamless experience for your local customers shopping in person or online. Offer in-store pickup or returns for online orders and local delivery. Or ship nationwide with simple built-in tools.
Designed with eCommerce in mind.
Square Online has templates, tools, and features to help you highlight your products and drive more online sales.
Sell on social media
Link your Instagram feed with Square, then tag items in your posts and followers can buy right from the Instagram app. Create targeted Facebook ads and campaigns to market your business. No time to build a full ecommerce site? Convert your Instagram feed into a one-page shopping site.
Find powerful features for online selling
Maximise sales with features designed specifically for retail. Guide your customers directly to the products you want them to see with special sections to highlight top sellers, new items, or deals, and make it easier to purchase.
Increase cart conversions and average order value by offering a buy now, pay later option with Afterpay. Use promo codes to drive sales, create repeat shoppers and attract new customers. And post product reviews from happy customers to increase consumer confidence and build buzz.
Fulfil orders how you want
Get your items into customers’ hands efficiently with Square Online. Offer multiple shipping options to your customers. Set different rates based on an order’s weight, total or number of items. Even provide free in-person pickup.
Make an impression with custom layouts
You don’t need to know HTML to design a professional eCommerce website. Our website builder lets you customise your site to match your brand – take advantage of flexible layouts, upload your logo, add custom product photos, choose your colours, fonts and more.
Build your online store using Instagram.
Create an online shopping page in an instant. Now, Square Online can take Instagram posts from your feed and turn them into an eCommerce website in just 3 simple steps:
Connect your Instagram account to Square.
Tag items in your posts you want to sell.
Click Publish to launch your shoppable page.
Explore more eCommerce features.
Buy now, pay later
With Afterpay, your customers can break up their payment into four interest-free instalments over six weeks while you get paid the full amount upfront.
Sync online and in-store inventory
Never be oversold again and eliminate the need to manually reconcile inventory from your in store and online channels.
Automatically funnel your online and in-person orders to the same order and fulfilment manager, so you can manage both sides of your business in one place.
Fast, flexible checkout
Make buying online easy by offering shoppers lots of convenient ways to pay – Apple Pay, Google Pay, PayPal and Square Pay. Even add gift messages and offer gift wrapping for a fee.
Built-in tax calculator
Automatically apply the correct taxes to an order, adjust tax settings by item and location, and simplify tax calculations for your retail store.
Manage multiple locations
Take orders online from all your physical retail store locations on a single site and let customers choose their pickup location.