Your guide to holiday selling in 2020
Square Online presents: Festive Season Selling Tips for 2020.
Gift shopping is about people.
From summer holiday festivals to iconic window displays, in-person experiences bring us together as we hunt for the perfect gift. The COVID-19 crisis has reshaped these long-held traditions by limiting in-person experiences, and accelerating the growth of eCommerce. And as businesses embrace the busiest shopping season of the year, they will require new strategies for engaging shoppers.
Despite these changes, your customers still want to come together for festive rituals, even if they happen online. From virtual sales, to web browser window displays, you can engage with them in new ways, across multiple channels, to create enjoyable moments.
This year’s festive season will look unlike any other, but that doesn’t mean it can’t be memorable. To help you plan your strategy, we’ve compiled an eBook on how to bring customers together, inspire lasting connections with your customers, drive sales, and strengthen your online presence, all while keeping spirits bright – and at a responsible distance.
What does Christmas shopping look like in 2020?
“Now more than ever, retailers need to find creative marketing solutions tailored to both their existing customer base and to new leads who will likely be discovering their brand virtually.”
“The best combatant to unpredictability is flexibility – and many retailers have become both flexible and creative with their online offerings.”
“Online shopping grew to account for 11.8% of retail trade by the first quarter of 2020, up from 4.2% in the first quarter of 2010.”
“The coronavirus crisis has accelerated the significance of eCommerce to nearly every seller’s and retailer’s future.”
— David Rusenko, General Manager of eCommerce, Square