Your guide  to  holiday  selling  in  2020

Square Online presents: Festive Season Selling Tips for 2020.

Square Online

Gift shopping is about people.

From summer holiday festivals to iconic window displays, in-person experiences bring us together as we hunt for the perfect gift. The COVID-19 crisis has reshaped these long-held traditions by limiting in-person experiences, and accelerating the growth of eCommerce. And as businesses embrace the busiest shopping season of the year, they will require new strategies for engaging shoppers.

Despite these changes, your customers still want to come together for festive rituals, even if they happen online. From virtual sales, to web browser window displays, you can engage with them in new ways, across multiple channels, to create enjoyable moments.

This year’s festive season will look unlike any other, but that doesn’t mean it can’t be memorable. To help you plan your strategy, we’ve compiled an eBook on how to bring customers together, inspire lasting connections with your customers, drive sales, and strengthen your online presence, all while keeping spirits bright – and at a responsible distance.

What does Christmas shopping look like in 2020?

“Now more than ever, retailers need to find creative marketing solutions tailored to both their existing customer base and to new leads who will likely be discovering their brand virtually.”

Jessica Cook, Head of Marketing, Square Australia

“The best combatant to unpredictability is flexibility – and many retailers have become both flexible and creative with their online offerings.”

Sean Singh, Account Executive, Square Australia

“Online shopping grew to account for 11.8% of retail trade by the first quarter of 2020, up from 4.2% in the first quarter of 2010.”

Felipe Chacon, Economist, Square

People are shopping more online during the pandemic.

According to a report by Wunderman Thompson Commerce, the amount of shopping done online jumped nearly 20% following orders to stay at home and isolate.

Learn tactics for reaching different types of shoppers >

Boxing Day will shape the shopping season in 2020/21.

The Boxing Day sales, the retail period that kicks off on December 26 and often stretches into mid-January, continues to be a major event on the shopping calendar. This year it will kick off in a much different way than we’re used to.

Explore how to prep your store for an increase in online sales >

Get ready for the 2020 holiday rush.

Make it easy for customers to find the perfect present.

Create gift guides with filters like price range, or recipient, to your online catalogue, so customers can easily check everyone off their list.

Go omnichannel so customers can find you in new ways.

Use shoppable posts on your social media platforms or provide payment links in emails to create new opportunities for sales.

Resurface your existing product inventory.

Group complementary products and price them slightly lower when sold together to help incentivise sales.

“The coronavirus crisis has accelerated the significance of eCommerce to nearly every seller’s and retailer’s future.”

— David Rusenko, General Manager of eCommerce, Square

Ready to get started?

Download “Festive Season Selling Tips for 2020” for insights from experts on how to create a memorable festive season for your customers and your business.