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Square Partners With Eventbrite to Create Omni-channel Payments Solution for World’s Largest Live Event Platform

September 28, 2017

SAN FRANCISCO--(BUSINESS WIRE)-- Square today announced a strategic partnership with Eventbrite, in which Square will drive Eventbrite’s payments systems, including online, mobile, and in-person transactions. Additionally, to support Eventbrite’s vision to power the world’s largest platform for live experiences, Square has invested $25 million in the company.

“Eventbrite’s global network of event creators have the same entrepreneurial spirit and drive as the millions of sellers who run their businesses on Square,” said Alyssa Henry, Seller Lead at Square. “We’re thrilled to bring Square’s payments technology to Eventbrite. As the lines that separate online and offline business fade, we look forward to helping them further simplify all aspects of commerce, so they can stay focused on their core business of powering great live events.”

“Like Eventbrite, Square has been focused on leveraging technology to innovate in a traditional industry, and they bring a new approach to payments that has allowed millions of merchants to transact effortlessly,” said Tamara Mendelsohn, VP of Product at Eventbrite. “The result is a beautifully simple way for people to pay, and having that same engine drive our payment processing will ensure that transacting on Eventbrite will always be easy, secure and supported by incredibly rich data.”

The partnership between Square and Eventbrite will enable:

  • Online and mobile payments: Square will be Eventbrite’s payment processing partner for paid events, tickets, registrations, merchandise sales, donations, and other associated products or services.
  • In-person payments: Square will be Eventbrite’s payment processing partner for in-person transactions, enabling event creators to easily accept card payments from attendees with Square’s hardware and Point of Sale software.
  • Omni-channel reporting and management: By powering Eventbrite’s online, mobile, and in-person payments, Square will provide event creators with a single platform, and therefore one comprehensive view into all of their sales. This omni-channel payment, reporting, and management capability will empower event creators with the data they need to deliver outstanding attendee experiences and make informed decisions about their businesses.

Click here for a closer look at how Square technology will power payments for Eventbrite.

About Square

Square, Inc. (NYSE:SQ) creates tools that help sellers start, run, and grow their businesses. Square enables sellers to accept card payments and also provides reporting and analytics, next-day settlement, and chargeback protection. Square’s point-of-sale software and other business services help sellers manage inventory, locations, and employees; access financing; engage customers; and grow sales. Square Cash is an easy way for businesses and individuals to send and receive money, and Caviar is a food ordering service for popular restaurants. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, Australia, Ireland, and the UK.

About Eventbrite

Eventbrite is the world’s leading event technology platform. The company has processed more than $8 billion in gross ticket sales since inception and powers nearly three million events each year. Hundreds of thousands of organizers use Eventbrite to boost ticket sales, promote and manage events, handle onsite operations, and analyze results across multiple sales channels. Customers include Tribeca Film Festival, Newport Folk and Jazz Festivals, Maker Faire, Wanderlust, and many more. Eventbrite’s capabilities are enhanced by Eventbrite Spectrum, the company’s open API platform, which provides seamless access to more than 170 industry-leading technologies like Salesforce and Mailchimp. Additionally, over 50 million consumers use Eventbrite every year to discover a variety of live experiences and get tickets on a secure, easy-to-use platform. Founded in 2006, the company has 11 offices in 10 countries. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.com.

Source: Square, Inc.