Part 1

How Blue Bottle Leveraged Product Innovation to Skyrocket Their Growth

How Blue Bottle Leveraged Product Innovation to Skyrocket Their Growth
Blue Bottle constantly raises the bar with its data-driven product development, so the brand can keep improving.
by Cathie Ericson Dec 01, 2020 — 3 min read
How Blue Bottle Leveraged Product Innovation to Skyrocket Their Growth

About this series

Blue Bottle: An Experience to Pour-over

Blue Bottle: An Experience to Pour-over

Square teamed up with Blue Bottle to tell the story of how it’s grown and expanded from a community coffee shop into an international brand.

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Blue Bottle’s brand evokes freshness and sustainability, and its reputation has been built on these attributes. But rather than keep the status quo, staying relevant has meant pushing to innovate with new products and delighting customers along the way. Blue Bottle constantly raises the bar with its product development, so the brand can keep improving.

“At Blue Bottle we say that not only are we going to change, we’re going to get better,” says Bryan Meehan, CEO of Blue Bottle Coffee Company. “Innovation is our momentum for change because we know if we don’t change and grow and get better, we’ll become yesterday’s news”

Brewing up product innovation

Blue Bottle Retail

New product ideas at Blue Bottle start with customer-driven insights. “Every new product is a leap of faith, and when I’m developing new offerings, I need to be in the café,” explains Blue Bottle’s product development lead, Matt Longwell. But he supplements that with insights from the Square Dashboard, which can help quantify the success of a release or product test.

A few of the successful products and services Blue Bottle has recently pioneered include:

Helping Blue Bottle make insights-driven product decisions

Blue Bottle Product Development

Using customer insights from Square Dashboard, Longwell can keep tabs on sales to see which new products are resonating — and what products consumers might be shifting away from.

“I think that’s why I really like to go through Square and look for all of these different ways of presenting the data. Because I’m trying to find that little needle in a haystack, and they’re always there. And I guarantee you right now there’s 10 of them that I haven’t found yet,” Longwell says.

The aspects that he finds most informative are:

 

Blue Bottle is driven by an uncompromising quest for innovation, helping the company make more strategic moves while keeping its focus on quality and customer experience.

Cathie Ericson
Cathie Ericson is a freelance writer who specializes in clear, actionable content on finance- and marketing-related topics to help owners of small-and-medium-sized businesses focus on their goals.

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